According to a report released by contentgrip.com in March 2025, “61% of Gen Z prefer watching videos that are less than 60 seconds.” This generation expects immediate gratification from the content they consume.

Coach Rhanbert Gratela laments that “We are so used to short videos, that the moment the play button is clicked, the audience expects that the dance routine is immediately interesting.” This is the creative challenge choreographers have to navigate while still conveying their message and purpose.